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Article marketing is one of the biggest things around the Internet now. But contrary to what most people believe, article marketing has been around for ages. So let’s first of all understand what article marketing is about. It’s clear nowadays that you can’t receive something if you’re not giving something in return. If you want something valuable give something valuable back. This principle applies to everything from the simple daily life to marketing and Internet marketing.
How can you give something valuable and receive advertising? No, you don’t have to pay anything to some fancy charity program for some ad space. In fact you don’t have do give any cent to any one. The value of money is not that great anymore. People visiting the Internet don’t do it for cash. When you use Google to search for something you don’t search for money. You search for information! Information is today’s most valuable resource and that is what you can give in return for advertising time or space.This idea exists since marketing does and is not something invented by the Internet. Since the first newspaper was published, big companies found this way of advertising through articles – article marketing. Newspapers need to get sold, but they don’t have that much resources. So what do you do? You offer advertising in return for a great professional exiting and entertaining article.
One of the most famous examples of article marketing appeared in New York Times. A stock market advisor gave out his bets tips and tricks for free in the newspaper. What did he receive? His name got published and people who needed stock advice came to him running once he got featured in the NY Times. What did the newspaper get? They got a hit article for free. People bought the newspaper like crazy when they saw the huge give out.So how can you implement article marketing these days? It’s not that complicated. You do it online and you advertise your website. Your site surely belongs to some niche or topic. And since you own that site and sell something in that area, you could say you are an expert of that field and could give out information which for the beginner could prove invaluable.
So go ahead and write an article which falls in your area of expertise. Give out some information you found out through your own personal experience. Make the article interesting and inciting. Make sure that everything you write falls right into place and you have a great article to use for marketing.The final step is to actually publish the article. Include a link to your website in the article and there you have your advertising. There are tons of article directories or sites like Squidoo where you can post what you wrote. The Internet visitor will receive valuable information and you will receive the much needed article marketing.
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